How to Grow Your Business on Social Media
WhatsApp is the most widely used messaging app in the world, and the reason it’s so popular is that you can send messages almost anywhere. With this technology becoming more accessible to everyone, it makes sense for businesses to use tools for marketing their products. The software available on our list of free WhatsApp Business Apps will help you manage your company’s communications effectively. Read on to check out this guide about some good options in the business arena.
1. Facebook Messenger App
Facebook Messenger is probably one of the best messenger apps you’ll ever install on your smartphone due to how convenient (or complicated) it is. Although sometimes annoying at times because you receive notifications and updates every time you open it, Facebook Messenger has many advantages that we can take advantage of for different purposes. For example, you can easily save texts for later use, message others who have visited your profile page in chronological order, make a group call and schedule meetings, upload files, record videos, set alarms through audio, etc. It is fairly easy to explain all of what WhatsApp offers us and to show you how useful it is. Moreover, although Facebook does offer certain limitations regarding the amount of content the application will allow users to share, but that shouldn’t change the fact that this is a platform that has gained popularity among entrepreneurs and businesses in general. So, in terms of potential customers, let me tell you this: No matter if you specialize in retail, ecommerce, fashion or whatever, you can benefit a lot with Facebook Messenger. After all, Facebook Messenger has been around for almost two decades, and we expect them to stay there forever. That’s what makes my friends laugh when I say this, “If you can’t beat them, join them!”
2. Telegram Messenger
Telegram is another social network where users can interact with each other directly, and they can do that quickly via instant chat, which is much easier than texting and emailing. As a result, conversations within telegram groups can last for days by allowing those participants to post links that provide information regarding events related to their companies or services. In general, you don’t need to worry about being blocked from joining in a conversation you might not want to join considering you’re not going to find anyone who suits your preferences. All in all, you should definitely give it a try if you haven’t done so already.
3. Skype Video Calling App
Skype calls are easy as they come with a few simple steps such as choosing an area of your choice and clicking the connect button after arriving. This allows you to get up to speed immediately without having to worry about losing any data when someone disconnects. It also gives you access to other features like calling from multiple devices, video chatting through voice or text, live streaming via web, or even creating group calls. The fact that it also has a built-in camera means you’ll have no problem making phone calls while outdoors. If you want to go completely hands off and make calls using only your microphone, then you should consider looking into something called Apple Phone. You won’t be able to take advantage of all these features if you still rely on Skype. However, it’s not hard to see why people prefer it over Microsoft Teams since everything you need to do is already there inside its interface.
4. Twitter Application
Twitter is very similar to Facebook Messenger in so many ways. First off, you can simply download the application to your iPhone or Android device (the applications for both platforms can work with pretty much any device running iOS or Android). Secondly, Twitter provides you with a variety of features for communicating to different groups of people based on interests including celebrities, politicians, sports clubs, music artists, entertainers and others. Thirdly, Twitter enables you to create hashtags allowing you to automatically add keywords to search queries and tags, thus saving you several hours per week. Finally, by linking social media accounts, you can reach new fans and followers who may have never heard of any of your brands before. While Facebook Messenger lets you communicate with people even outside your immediate circle, Twitter lets you talk with anyone who visits your account. In addition, you can respond to questions and comments posted by users on Twitter, especially if you have many followers. Overall, Twitter is the perfect tool to grow your audience and market your product, including its large user base that is constantly connected to the internet.
5. Instagram Account
Instagram has made itself ubiquitous over the past decade and continues to gain popularity due to the possibility to publish photos, videos, articles and comment on other users’ posts. Most importantly, Instagram was created solely for sharing pictures and videos and nothing else. Now, however, it is possible to become successful with the help of Instagram stories. In comparison to Facebook Messenger and WhatsApp, Instagram Stories allow you to showcase images, videos, GIF (animated graphics), polls and short messages on your feed. Furthermore, you can use the Instagram story feature not only to share news but also to inform people about upcoming events, promote your brand and business or just post cute moments. Besides providing your contact information, your customer service team should make it easy for Instagram users to contact you quickly. In particular, if you sell clothing, footwear or accessories, make sure you give your customers quick feedback or suggestions to improve the quality of their purchases. Lastly, try taking advantage of Instagram Live which allows viewers to participate and have a real and personal interaction with you or a third party.
6. TikTok Account
TikTok is a relatively recent development that emerged in 2021. The idea behind this video-sharing application is rather straightforward; individuals can create videos that are uploaded to TikTok for public viewing, and they can receive likes and views. Unlike Snapchat, the idea behind ByteDance’s project is to encourage community building, which aligns with our previous point. On top of that, ByteDance plans to integrate additional functions into TikTok such as photo editing and audio narration. There are three types of TikToks—short-form for quick sharing, original content for long-form video sharing, and longer-form for posting reels. Despite its simplicity, TikTok has grown considerably in popularity over the years, according to Statista. Indeed, by 2020, the number of daily active user accounts increased by 3,000 million. In 2022, the global social network reached 638 million monthly active users and grew 1,897% year-over-year. At the end of 2019, TikTok had roughly 2 billion monthly active users worldwide. If all these numbers seem impressive, they shouldn’t be taken literally. People nowadays use TikTok mainly due to its ability to share short clips that contain high-quality images, videos and audio files. Of course, this type of application wouldn’t appeal to professional photographers and videographers who are seeking creative opportunities to expand their clientele. Yet, it would also be interesting to explore this option more, especially as this form of communication becomes increasingly popular among younger audiences.
7. Flickr Website
Flickr is one of the oldest sites with an active user base and a wide range of services. The design of this site doesn’t really differ from Pinterest, Instagram or YouTube. Instead, it focuses more on visual content posted on the website, including photos, videos, audio and GIFs, and even wallpapers. Some of its unique features include integration with Google maps and the ability to add custom galleries featuring photographs, artworks or photos. Another crucial aspect of Flickr that sets it apart from modern social networks is its approach to managing all the content you are creating. When uploading photos, you aren’t required to use an FTP server and are allowed to choose between full-screen or side view. Also, instead of adding a link to the original image you want to keep it as an attachment, you can create a video clip of your favorite musician playing a song. On top of that, if you don’t want to pay for storage space usage as frequently as TikTok does, here is the biggest drawback of Flickr compared to other websites. Yes, you can publish individual photos to the site, but unfortunately, you cannot edit them. What does this mean? Well, when uploading a picture to Flickr, the photographer has 30 hours of exposure to the entire site, meaning that the chances you’ll end up seeing a typo on the website or an unattractive picture won’t diminish. Luckily, you can always delete old pictures before reposting them, although it may require quite some effort. Overall, the primary goal of Flickr isn’t to be liked as much as it is to spread your ideas freely, and it does that perfectly for business owners. After all, you can never be too careful when it comes to promoting your brand on social media.
8. Linkedin Profile
LinkedIn, also known as LinkedIn Today is another online networking website that is well known today. However, the way it was first founded to support professionals over fifteen years ago, it evolved to fit other kinds of communities. Currently, it supports various activities ranging from job searches, career growth opportunities, academic conferences, employee referrals or anything related to connecting with colleagues. Aside from that, one of the most important features of LinkedIn is its ability to boost engagement on social media; which, in turn, increases overall visibility and credibility among your target audience. To put it in simpler words, LinkedIn is intended to enable users to build connections within a specific industry. Not only does this strategy ensure better business results but also helps you stand out from other competitors in your targeted field by establishing yourself as an expert in your niche. In the case of business owners, this makes you appear trustworthy as they are expected to establish themselves with the highest level of integrity and honesty while maintaining a strong relationship with contacts. Therefore, it